Google, Google Scholar, and other search engines are directly responsible for more than 50% of the traffic to Wiley Online Library. Wiley makes every effort to make sure that all research content is visible and prominently displayed in Google and other search engine results.
In order to make it easier for readers to find, read, and cite your articles, you may also play a significant part in optimizing the search results for your post.
Five suggestions for making your post more discoverable by search engines.
- Make a title that is search engine friendly.
Add one or two keywords that connect to your topic.
Your title should contain your keywords inside the first 65 characters.
Shorten your title.
A phrase from your title might be moved to the first or second sentence of your abstract.
- Make your abstract better
In the first two sentences of your abstract, list the most important facts and keywords.
Typically, search engine results only display the first two sentences.
Your keywords three to six times
Remember that the goal of your abstract is to succinctly and clearly summarize your findings.
- Sprinkle keywords all through your writing.
Your title (1-2), abstract (2-4), and keyword fields should all contain keywords (5-7)
Instead than merely being single words, keywords can also be keyword phrases.
Include keywords in your headlines as well.
Search engines are alerted to your article’s structure and content through headings.
Search for particular keywords on Google Trends.
Keep in mind that keywords are crucial for both SEO and A&I services.
Use keywords relevant to your industry.
If you’re unsure, look up the terminology in the leading papers in your field.
Allow your keywords to flow organically and in context.
Too much keyword repetition, or “keyword stuffing,” is disliked by search engines and may cause them to “un-index” your post, making it difficult to discover online.
- Be dependable
Remember to be consistent with any previous online publications by using author names and initials consistently throughout the work.
- Create links
Include a link to your piece on all of your institutional, networking, and social media sites.
The more backlinks your article receives, the more value search engines like Google will place on it.
Encourage coworkers to connect to your article.
The impact is stronger the more links there are from reputable sources and reliable websites. Do the same for them, don’t forget!